In a research paper published on June 4, 2018, Fuel by McKinsey has thoroughly looked at the upcoming identity-verification-as-a-service market, the market in which JanusID operates with her CheckedID service.

Important conclusions are that good identity verification is becoming more and more important in B2C settings and that it is a task that requires significant investments in knowledge and infrastructure. The researchers estimate the current identity-verification-as-a-service market to be a $10 billion market, and expect this to strongly grow to a $16 - $ 20 billion market by 2022.