Selling alcoholic drinks online
Many countries have a ban on selling alcoholic drinks to minors. It is practically impossible for websites to ascertain the age of the person that orders. We see many different ways of dealing with this in practice. The strict European laws are not always enforced effectively, undoubtedly impacted by the practices of today. As soon as the law will be strictly enforced, many online liquor stores will run the risk of high fines.
A user to your website that identifies him or herself with a verified JiD-account can be ascertained as being 18+ at the moment of ordering.
Less risk without copy passport
Sometimes you want to be really sure that your customer has been properly identified. You want to be assured that you don't engage in a transaction that later appears to be unwise. For instance because your customer could not lawfully be your customer, or because your have denied access to your customer, appearing under a different name, before. There are many reasons to turn away from a transaction, or apply different conditions.
Although lawfully not allowed in most cases, it is tempting to request the customer a copy of an official ID document. That provides you more assurance about your customer. At least, when the ID document indeed belongs to that customer. Can you 100% determine that an ID document is actually real and valid? This assurance is hard to get from a copy of a passport. You impose a moral dilemma on your mostly honest customers, as you do not leave them a choice: provide a copy or don't become a customer. And the one that really wants to mislead you will probably do so anyway.
Conclusion: by asking for an ID copy, you break the law and loose good customers.
Fortunately the solution is really simple. By requesting your customers to login to your website with a verified JiD-account you will be assured that they are the real owner of a valid ID document. They can provide data from that ID on an as needed basis. You can trust that data as much as if that customer would be standing in front of you at your counter with a valid ID. But for online transactions you better trust JiD.
See also FAQs.
Safer trading on marketplaces
Fraud is still quite a common issue on market places. In The Netherlands, this type of fraud was reported in the top ten of common online fraud issues. You buy a product but you don't get it delivered. Or you sell something and don't get your money.
JiD can to a large extent prevent this if the users identify themselves upfront with verified identities. If you really know someone's identity, the chances of this person committing fraud decline as this person can be located if needed. Optionally, instead of exchanging identities between users directly, the marketplace could become a trusted third party. The verified identities are then known to the marketplace only and can be recovered in a case of fraud